our services

Clear direction where you need it

Discover our services

Your brand is your story. It’s the complete picture of who you are, what you do, and how you do it. Communicating your story clearly and effectively can be a challenge. At Tungsten, we listen to your story and help you define, develop, and implement your brand identity so that it speaks for itself. That’s the beauty of brilliant branding: it requires less effort to communicate your vision and creates more energy within the organization. The company’s purpose and mission become self-evident.


Brand Name Creation

Comprehensive naming and branding for companies, products, and services

Our process starts by truly listening and identifying your specific brand criteria. Each project is fit-to-concept to ensure your naming goals are accomplished.


Steps For A Successful Naming Process
Trademark Basics When Naming A Company
Finding Domain Names
Discover Your Pivot Point


A healthcare technology solutions provider
A parking app that says what it means
Building a brand for a wealth management firm
A national logistics company

Renaming & Rebranding

A proven process for successfully renaming and relaunching your brand

While the process of creating a new name and renaming are ultimately similar, we understand that clients going through the rebranding process have specific challenges and needs based on their company history and industry sector.


Rebranding Your Company
Reasons To Change Your Name
Rebranding vs. Repositioning
Benefits of Rebranding


The brand name that launched a company and an industry
Addition Financial
A regional credit union looking for a total rebrand
A major rebrand for an IT company with universal appeal
A consumer product rebrand that flows off the tongue

Brand Strategy

Clear direction for focused messaging, positioning, and naming architecture

Should you name your products before you create your brand architecture, or should you create the architecture and then name the products? Both are right, but there are a lot of things that could go wrong. Understanding your message, position, and architecture creates a solid foundation for a brilliant brand.


How To Come Up With A Brand Name: The Definitive Guide to Naming
Company Naming vs. Company Branding
Determining Your Position
Brand Architecture: From Chaos to Clarity


A retail brand for an ag-based network
ao smith
A family of product names for the oldest name in the business
red rover
A New Breed of Moving & Storage
A building solutions merger
04 Icon Gold

Visual Identity

Design that supports and complements your overall brand strategy

From logo development to brand collateral, we’ve got your brand assets covered. Our comprehensive brand style guides ensure that your vision is easy to understand and implement.


Should I Trademark My Logo?
Bring Your Brand to Life
4 C’s of Brilliant Branding
How To Build A Successful Brand Identity


A brand name with a stroke of genius
Brand an AI-enabled technology company
Archer Hall
A company aimed at digital forensics and e-discovery
A brand name that screams sanctuary

“Tungsten brought an incredible focus to our team and created a future for our brand that we could never have accomplished on our own.”

Jennifer Kuemerle - Director of Operations

Beacon Path