Introduce yourself...the bright way
The process of naming a new company, product, or service often produces more questions than it answers. Such as:
- How do we go about creating/generating naming ideas?
- Who should be involved in the naming process?
- What about domain name availability? How important is it?
- How about trademark research and clearance?
- Should we do some type of name validation research?
- How much does something like this cost?
We hear you - in fact, we’ve heard it all! We’ve been doing this since Y2K (remember that?) Our years of listening to our clients and building brilliant brands have allowed us to hone our process, and produce naming solutions that truly shine. By collaborating with you and your team, we work to focus your branding goals and objectives into a strategic framework that guides the process and accomplishes your needs.
Did we mention clarity?
Because it’s our belief that brilliant branding is supposed to be the best reflection of you. And while it’s nice to win awards, our goal is to help you win business.
What we'll deliver
Decision Making Action Plan (DMAP)
Naming Strategy Development
Brand Name Creation
Brand Name Rationale
Domain Name Acquisition
Preliminary Trademark Research
Brand Name Validation Research
Comprehensive Trademark Research
International Linguistic Testing
Smart company names begin with an intelligent naming process
Most company naming projects fail, not due to lack of ideas, but to a lack of process. Without the proper guidance and direction, company naming turns into spitballing ideas with no basis in reality. Perhaps you've been there. Too many cooks with no objective way to determine a winner.
That's no fun.
First things first
It starts by truly listening, asking revealing questions, and taking a deep dive into your world. We then go to work crafting your story. We do the heavy lifting of researching, imagining, and presenting compelling company brand names that can serve as future messaging platforms - ones that grow and expand over time.
There is no "one-size-fits-all" naming strategy -- that would just be a template, or worse yet, a passing trend. The best company name is the one that meets your brand criteria. In other words, it has the right fit-to-concept for your naming project and reflects what matters most to you.
Names that reflect your unique core values and inspire conversations -- from clever, creative product names to tried and trusted professional brands.