01. brand name creation

Brilliant names that better your business

Introduce yourself...the bright way

The process of naming a new company, product, or service often produces more questions than it answers. Such as:


- How do we go about creating/generating naming ideas?
- Who should be involved in the naming process?
- How important is domain name availability?
- How about trademark research and clearance?
- Should we do some type of name validation research?
- How much does something like this cost?


We hear you - in fact, we’ve heard it all! We’ve been doing this since Y2K (remember that?) Our years of listening to our clients and building brilliant brands have allowed us to hone our process, and produce naming solutions that truly shine. By collaborating with you and your team, we work to focus your branding goals and objectives into a strategic framework that guides the process and accomplishes your needs.

Did we mention clarity?

Because it’s our belief that brilliant branding is supposed to be the best reflection of you. And while it’s nice to win awards, our goal is to help you win business.

What we'll deliver

Decision Making Action Plan (DMAP)

Brand Discovery

Naming Strategy Development

Brand Name Creation

Brand Name Rationale

Tagline Exploration

Domain Name Acquisition

Preliminary Trademark Research

Brand Name Validation Research

Comprehensive Trademark Research

International Linguistic Testing

Smart company names begin with an intelligent naming process

Many company naming projects fail, not for lack of ideas, but for lack of process. Naming projects requires proper guidance and clear direction. While it is not an exact science, we have developed an approach and perfected a process that proves successful time and time again.

First things first

It starts by truly listening, asking revealing questions, and taking a deep dive into your world. We then get to work crafting your story. We do the heavy lifting of researching, imagining, and presenting compelling company brand names that can serve as future messaging platforms - ones that grow and expand over time.


There is no "one-size-fits-all" naming strategy -- that would just be a template, or worse yet, a passing trend. The best company name is the one that meets your​ brand criteria.​ In other words, it has the right fit-to-concept for your naming project and reflects what matters most to you.

The results?

Names that reflect your unique core values and inspire conversations -- from clever,​ creative product names, to tried and trusted professional brands.

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So, what exactly is included in a naming project?

The company name is your hello, your introduction to a deep and meaningful conversation about your business. That’s why we work to provide an entire set of verbal tools to help carry that conversation further. A typical company naming package includes:


- Brand Name Creation (Your identity)
- Descriptor Phrase (Your “what”)
- Tagline Development (Your “how”)
- Brand Name Rationale (Your “why”)
- Domain Name Acquisition
- Preliminary Trademark Research

I’m looking for a product name. Is the process the same?

While the industries may vary, the naming process remains consistent - analyzing the exact needs and brand parameters of each project and creating names that blend, dovetail, and complement the overall company brand strategy and naming hierarchy. We create names that get the job done!


Naming a product comes with a unique set of challenges. For example:

- Does the name need to relate to the company name?
- Does the name need to fit into an existing naming architecture?
- Will the product name grow into a product line and need modifiers?
- Should the product name “fit in” or “stand out?”
- Does it need its own domain name?


Your product name has one shot to make the best possible impression. It requires insight and strategy to determine which benefits should lead and which should follow when naming your product. Our process helps uncover those attributes and showcase your product in the best light possible.

Searching for a brand strategy that points you in the right direction?

Sounds good so far! Why Tungsten?

Knowing the right questions to ask, and coming up with the best brand strategy, requires deep expertise. With over 20 years of company naming and branding expertise, Tungsten has a global reputation for producing clear brand identities that make a clear difference. Here are just a few highlights:


- Over 500 companies, products, and services branded worldwide
- Ranked Top 5 Global Naming Agency three years in a row
- Full-time staff of naming and branding experts
- Emphasis on custom solutions that match your specific needs
- Experience in multiple industries e.g. IT, health, retail, finance
- Exclusive access to over 7,000 brandable .com domain names
- A proven process that builds consensus and delivers results
- Comprehensive programs including naming, messaging, and design


We’ve been privileged to work with great clients the world over, and a number of them have gone on to redefine their industries.

Looking for more?

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our process

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breaking down timelines

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How much will my project cost?

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8 mistakes to avoid when naming your company