In theory, anything that identifies your business as the source of your products or services can be a trademark. But in practice, when we talk about trademarks, we’re usually referring to business names, brand names, slogans, and logos. This article addresses the last category.
Why wing it when you can follow a proven process Naming a new company is never easy, but naming an IT/tech company is especially tricky, given the tens of thousands of aspiring new startups each year, all vying for notoriety, that coveted “white space” that sets a company apart. The importance of a good…
6 Steps for Finding the Perfect Brand Name for Your Company, Product or Service So you’ve come up with a new business concept, a new product line or a professional service. Now you’ve got to figure out how to come up with a brand name. At this point, you’ve mastered the hard parts, e.g. the…
Every company branding process is unique, with its own set of challenges, but by following these five proven strategies, you can ensure a solid result.
Branding a new business depends on a number of key factors, starting with the definition of branding
Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.
When naming your business, keep these tips in mind to help you find one that will work now—and in the future. Naming your business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a…
Tungsten Branding was recently selected as a top five global naming firm as ranked by Cluth.co, a business services review organization that screens top tech, web and marketing agencies.
How to find the best business naming firm to brand your startup – Whether you are a consulting company, business service provider or entrepreneur, finding a new business name can be a daunting task…
At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?”