Branding & Naming Insights

What do I need to “brand my business?”

By Phil Davis | February 19, 2018 | 0 Comments

Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.

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8 Mistakes to Avoid When Naming Your Business

By Phil Davis | February 14, 2018 | 0 Comments

When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a…

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Tungsten Branding Named Top 5 Global Naming Firm

By Phil Davis | January 3, 2018 | 0 Comments

Tungsten Branding was recently selected as a top five global naming firm as ranked by, a business services review organization that screens top tech, web and marketing agencies.

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How to find the best company naming service to brand your business

By Phil Davis | October 24, 2017 | 0 Comments
Company Naming Service

How to find the best business naming firm to brand your startup – Whether you are a consulting company, business service provider or entrepreneur, finding a new business name can be a daunting task…

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Naming a StartUp Company in 5 Easy Steps

By Phil Davis | September 12, 2017 | 0 Comments

At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?”

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Finding Your Brand’s True Purpose

By Phil Davis | August 25, 2017 | 0 Comments
Finding Your Brand's Purpose

As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud…

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Naming A Medical Company

By Phil Davis | August 11, 2017 | 0 Comments
naming branding medical company

Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own…

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You have a company name, but do you have a brand story?

By Phil Davis | February 9, 2017 | 0 Comments
company brand story

In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…

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Trademark Basics When Naming a Company

By David Lizerbram | September 1, 2015 | 0 Comments
Trademark Basics For Company Naming

Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your…

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Is your company brand stuck in first gear?

By Phil Davis | July 23, 2015 | 0 Comments

When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is…

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Common Company Naming Mistakes

By Phil Davis | July 23, 2015 | 0 Comments
Why Company Abbreviations Often Spell Trouble

One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally…

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The Company Naming Process – Finding Your Key Ingredients

By Phil Davis | January 7, 2015 | 2 Comments

The key to any successful company naming project hinges on having the right objectives in mind, in the right order.

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