Branding Articles

Finding Your Brand’s True Purpose

By Phil Davis | August 25, 2017
Finding Your Brand's Purpose

As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud…

Read More

Naming A Medical Company

By Phil Davis | August 11, 2017
naming branding medical company

Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own…

Read More

You have a company name, but do you have a brand story?

By Phil Davis | February 9, 2017
company brand story

In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…

Read More

Trademark Basics When Naming a Company

By David Lizerbram | September 1, 2015
Trademark Basics For Company Naming

Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your…

Read More

Is your company brand stuck in first gear?

By Phil Davis | July 23, 2015
Company renaming

When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is…

Read More

Company Naming Mistakes – Why Abbreviations Often Spell Trouble

By Phil Davis | July 23, 2015
company naming mistakes

One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally…

Read More

The Company Naming Process – Finding Your Key Ingredients

By Phil Davis | January 7, 2015
company naming process

The key to any successful company naming project hinges on having the right objectives in mind, in the right order.

Read More

Scoring the Best Brand Name

By Phil Davis | December 19, 2014
best brand name

If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service.

Read More

Building the Best Company Branding Strategy

By Phil Davis | March 12, 2014

If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed again and again over time.

Read More

Naming Your New Business — Five Steps to Branding Your Startup

By Phil Davis | March 1, 2013
new company name

Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish a quick and meaningful connection with potential customers. Too bland or descriptive of a name and it goes unnoticed. Too bold and daring and it may appear risky or unproven. Here are five steps to getting a company name that will communicate your message and build brand equity.

Read More

Ready to find out more?

Drop us a line today for a free consultation and a customized quote!