Branding Articles

Naming a Startup Company in 5 Easy Steps

By Phil Davis | September 12, 2017
startup company names

At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?”

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Finding Your Brand’s True Purpose

By Phil Davis | August 25, 2017
Finding Your Brand's Purpose

As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud…

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Naming A Medical Company

By Phil Davis | August 11, 2017
naming branding medical company

Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own…

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You have a company name, but do you have a brand story?

By Phil Davis | February 9, 2017
company brand story

In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…

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Trademark Basics When Naming a Company

By David Lizerbram | September 1, 2015
Trademark Basics For Company Naming

Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your…

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Is your company brand stuck in first gear?

By Phil Davis | July 23, 2015
Company renaming

When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is…

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Company Naming Mistakes – Why Abbreviations Often Spell Trouble

By Phil Davis | July 23, 2015
company naming mistakes

One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally…

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The Company Naming Process – Finding Your Key Ingredients

By Phil Davis | January 7, 2015
company naming process

The key to any successful company naming project hinges on having the right objectives in mind, in the right order.

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Scoring the Best Brand Name

By Phil Davis | December 19, 2014
best brand name

If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service.

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Building the Best Company Branding Strategy

By Phil Davis | March 12, 2014

If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed again and again over time.

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