Branding Articles

Explore Bright Ideas for your brand

Finding Your Brand's Purpose

As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud…

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Naming A Medical Company

naming branding medical company

Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own…

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company brand story

In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…

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Trademark Basics For Company Naming

Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your…

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Company renaming

When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is…

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company naming mistakes

One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally…

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company naming process

The key to any successful company naming project hinges on having the right objectives in mind, in the right order.

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Scoring the Best Brand Name

best brand name

If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service.

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If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed again and again over time.

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new company name

Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish a quick and meaningful connection with potential customers. Too bland or descriptive of a name and it goes unnoticed. Too bold and daring and it may appear risky or unproven. Here are five steps to getting a company name that will communicate your message and build brand equity.

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