Who are you really?
For companies with established, legacy brands, the need for rebranding centers more on messaging than on naming. It comes down to focus. Your company may have grown substantially, made new acquisitions, added new product lines, or expanded your service offerings. Amidst the activity, the “tip of the spear” became dull. Your company's "pivot point" needs sharpening.
If you have asked any of the following questions, chances are you need a brand clarification strategy:
- What are we at our core? What is our essential reason for being?
- Are we occupying a unique position in our market?
- Do we need an internal and external communications strategy?
- Does our brand voice speak to our desired audience?
- Does our brand architecture make sense?
- If we add a product to our existing portfolio, what do we name it?
- Do we have rules in place for product portfolio expansion?
“Just as there is a need for clarity in identity, there is a need for clarity in purpose.”
Defining a company’s reason for being, its core value proposition, drives our brand strategy work. Just as there is a need for clarity in identity, there is a need for clarity in purpose. Defining, prioritizing, and highlighting a company’s key attributes can focus and motivate the entire organization. Finding the right position, messaging, or architecture is pivotal in establishing a clear and brilliant brand.
What we'll deliver
Verbal Strategy Development
Brand Architecture Audit
Brand Architecture Consolidation
Brand Architecture Creation
Brand Architecture Guidelines
Discover your position
How do you do what you do? If others do what you do, how do you do it differently? Or better? Or faster? Or smarter? Determining your company's unique strengths will simplify, streamline, and highlight your brand's messaging.
Find the missing piece
Our brand positioning services will sort out the various messaging components in your company. After identifying your position, we'll carefully review, synthesize, and prioritize your messaging into one cohesive communication strategy. Our process helps you examine your "what," your "how" and your "why" to better reflect your core capabilities. You can then consistently perform in a way that's on point and on-brand.
Here's what's included in our brand positioning and messaging services:
- Identification of company brand attributes
- Discussion of unique selling proposition or “pivot point”
- Analysis of competitive positioning in the industry
- Definition of available white space for maximum differentiation
- Creation of three to four brand “positionings” based on inputs