About TUngsten Branding

It all began with a moment of clarity - a flash of insight

A Top 5 Company Naming Firm

As globally recognized company naming experts, the Tungsten team focuses on one thing and one thing only — creating crystal clear brand name identities that shine. Based in Brevard, NC, Tungsten was founded in 2000 by branding expert Phil Davis. The firm has since grown from naming consultants, startups, and entrepreneurs to branding national and international companies, franchises, divisions, corporations, and nonprofit agencies.

We utilize best naming practices to highlight your company's best qualities and develop your identity with a comprehensive brand story, complete with a platform that ensures continued growth.

How it all started

After seventeen years of running a full-service advertising firm in Tampa Bay, Tungsten founder Phil Davis had a thought. "Why not create a naming agency that focuses on brilliant branding so that companies don't have to compensate with expensive advertising and marketing?" Rather than spending hundreds of thousands in media buys, what if companies were so well named, aligned, and branded that the marketing "drag co-efficient" was significantly reduced. In other words, the brand would simply speak for itself. 


The result was Tungsten Branding.

The story behind our name

The name Tungsten comes from the filament in the light bulb, the one that Thomas Edison found after experimenting with over a thousand different metals. It is a unique metal that absorbs energy and translates that energy into light. And that lights provides insight and clarity. It's a great metaphor for what we do! We help you gain a clear understanding of exactly who you are, what you do, and how you do it differently.


Phil Davis

President | Founder

Company Naming Expert

With over 25 years of brand name development experience, Phil Davis is one of the world's most-quoted company-naming experts. Phil has personally named and/or branded over 500 companies, products, and services worldwide. Some of his work includes PODS (Portable On Demand Storage), as well as TeamLogicIT, EarlyMoments, TradingBlock, and DoubleCross Vodka. Phil has written for and been quoted in Inc. Magazine, Forbes, WSJ.com, Entrepreneur.com, Bloomberg Business Week, American Express OPEN Forum, Newsday.com, Reader’s Digest, D&B’s AllBusiness.com, MediaPost.com, and ReadWriteWeb.com, as well as numerous industry-specific trade publications. Phil’s branding articles are frequently referenced, cited, and syndicated by those researching and publishing branding related topics. When not actively naming a company, Phil speaks on the subject of “Brilliant Branding” and best industry practices. He has served as both a keynote speaker and expert on brand development.

Blake T. Wall


As a US Army Veteran and former Infantry NCO, Blake brings a wealth of Leadership and Management experience to Tungsten. His professional background also includes Assistant GM and Director positions in the fields of Health & Wellness, Hospitality, and Construction. Blake’s formal education consists of a Bachelor’s in Wilderness Leadership and a Master’s in Construction Management. His diverse background makes him an invaluable asset to Tungsten and its clients.

Derek Coté


Derek, a former Art & Design professor, brings a wealth of creative design knowledge and expertise to Tungsten. He earned his MFA from Virginia Commonwealth University and honed his skills as a designer in New York City, collaborating with renowned brands such as Unilever, Quiksilver, Really Cool Foods, and American Girl. With Tungsten, Derek's role as Director involves digging into the initial Discovery and Strategy process. Throughout the project lifecycle, he takes the lead in the Visual Design phase, curating and managing a specialized design team tailored to the unique requirements of each project. He is an award-winning artist, designer, and filmmaker and his work has been exhibited  nationally and internationally.

Consistently ranking as one of the most awarded naming agencies worldwide

While our highest reward is doing great work for great people, we also appreciate the recognition of our leadership from peers in the industry. We've received awards for our creative work related to naming products and companies, designing visual identities, and creating brands that resonate worldwide. 

Gold Stars

Glowing words from grateful clients

Tungsten Branding has helped to name and brand over 500 companies, products and services worldwide. Here are just a few of the bright clients that we have had the privilege to work with over the past twenty years.

"For the record, changing our name to PODS was one of the best moves we ever made."

Peter Warhurst - President/Founder


“I can't tell you what a joy it has been to work with you. You made this whole effort fun and easy and I appreciate that.”

Chuck Lennon - Vice President

Teamlogic IT

“Tungsten brought an incredible focus to our team and created a future for our brand that we could never have accomplished on our own. The level of expertise and support provided by Phil and his team was absolutely exceptional. Our company has a new voice to share with others and we are grateful to the Tungsten team for their relentless efforts to pursue our success.”

Jennifer Kuemerle - Director of Operations

Beacon Path

“I’m convinced they are the professionals you need on your team if you truly want to take your organization to the next level.”

Dr. Trevor Neal - CEO


“Tungsten Branding was incredibly knowledgeable and pragmatic. Rebranding a company is often an emotional and complex exercise. There’s a whole range of logistics to consider, and they were great at handling that. Their team was fantastic at putting executives at ease in a way that was straightforward, but not bureaucratic. I found them exceptional overall.”

Grant Halloran - Chief Marketing Officer


“Our partnership with Tungsten has been instrumental in reaching a national audience. When we originally hired them, we were supplying about 300 retailers, which has since risen to about 4,000. Our sales numbers have increased at least tenfold.”

Mike Pope - Chief Marketing Officer

Harmony Outdoor Brands

Read full reviews on Clutch

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