About TUngsten Branding

It all began with a moment of clarity - a flash of insight

A Top 5 Company Naming Firm

As globally recognized company naming experts, the Tungsten team focuses on one thing and one thing only — creating crystal clear brand name identities that shine. Based in Brevard, NC, Tungsten was founded in 2000 by branding expert Phil Davis. The firm has since grown from naming consultants, startups, and entrepreneurs to branding national and international companies, franchises, divisions, corporations, and nonprofit agencies.

Our goal is to utilize best naming practices to bring out your best company qualities and develop your identity into a comprehensive brand story, complete with a platform that ensures continued growth.

How this all got started

After seventeen years of running a full-service advertising firm in Tampa Bay, Tungsten founder Phil Davis hit on a thought. "Why not create a naming agency that focuses on brilliant branding so that companies don't have to compensate with expensive advertising and marketing?" Rather than spending hundreds of thousands in media buys, what if companies were so well named, aligned, and branded that the marketing "drag co-efficient" was reduced significantly. In other words, the brand would speak for itself rather than being corrected, explained, and sold to consumers.

 

The result was Tungsten Branding.

The story behind our name

The name comes from the filament in the light bulb, the one that Thomas Edison found after searching more than a thousand metals. It's a unique metal, one that can absorb a lot of energy, and translate that energy into light. And it's that light that provides insight and clarity. We think that's a great metaphor for what we do... allowing you to gain a clear understanding of just who you are, what you do, and how you do it differently than anyone else.

Meet our team

Phil Davis

President | Founder

Company Naming Expert

With over 25 years of brand name development experience, Phil Davis is one of the most quoted company-naming experts globally. Phil has personally named and/or branded over 500 companies, products, and services worldwide. Some of his work includes PODS (Portable On Demand Storage), as well as TeamLogicIT, EarlyMoments, TradingBlock, and DoubleCross Vodka. Phil has written for or been quoted in Inc. Magazine, Forbes, WSJ.com, Entrepreneur.com, Bloomberg Business Week, American Express OPEN Forum, Newsday.com, Reader’s Digest, D&B’s AllBusiness.com, MediaPost.com, and ReadWriteWeb.com, as well as numerous industry-specific trade publications. Phil’s branding articles are frequently referenced, cited, and syndicated by those researching and publishing branding related topics. When not actively naming a company, Phil speaks on the subject of “Brilliant Branding” and best industry practices. He has served as both a keynote speaker and as a subject matter expert on brand development.

Elizabeth-Hiemstra
Elizabeth Hiemstra

Director of Brand Strategy

With a BA in Public Health, Liz possesses a unique vantage point into verbal and organizational branding. Her combination of linguistic acumen and public service led her to the field of professional services branding. At Tungsten, she has worked with a wide range of clients and has several national and international brand identities to her credit. Other interests include getting involved in entrepreneurial side projects.

Blake-T-Wall
Blake T. Wall

Director of Operations

As a US Army Veteran and former Infantry NCO, Blake brings a wealth of Leadership and Management experience to Tungsten. His professional background also includes Assistant GM and Director positions in the fields of Health & Wellness, Hospitality, and Construction. Blake’s formal education consists of a Bachelor’s in Wilderness Leadership and a Master’s in Construction Management. His diverse background makes him an invaluable asset to Tungsten and its Clients.

Derek-Cote
Derek Coté

Senior Visual Designer

This former Art & Design professor brings a universe of creative design expertise to Tungsten. Derek cut his teeth as a designer in New York City working with brands like Unilever, Quiksilver, Really Cool Foods, and American Girl. Derek earned his MFA from Virginia Commonwealth University and is an award-winning artist and filmmaker. His work has been exhibited internationally.

John-Simpson
John Simpson

Brand Strategist

John received his Bachelor of Architecture at UNC Charlotte and has spent the last seven years designing everything from hospitals to breweries to summer camps. Yearning to wordsmith, John joined Tungsten to shift from designing buildings to building brands. Most days, John can be found knee-deep in a thesaurus searching for naming fodder or at the drawing board tinkering with brand architecture.

Gold Stars

Glowing words from grateful clients

Tungsten Branding has helped to name and brand over 500 companies, products and services worldwide. Here are just a few of the bright clients that we have had the privilege to work with over the past twenty years.

"For the record, changing our name to PODS was one of the best moves we ever made."

Peter Warhurst - President/Founder

PODS, PORTABLE ON-DEMAND STORAGE

“I can't tell you what a joy it has been to work with you. You made this whole effort fun and easy and I appreciate that.”

Chuck Lennon - Vice President

Teamlogic IT

“Tungsten brought an incredible focus to our team and created a future for our brand that we could never have accomplished on our own. The level of expertise and support provided by Phil and his team was absolutely exceptional. Our company has a new voice to share with others and we are grateful to the Tungsten team for their relentless efforts to pursue our success.”

Jennifer Kuemerle - Director of Operations

Beacon Path

“I’m convinced they are the professionals you need on your team if you truly want to take your organization to the next level.”

Dr. Trevor Neal - CEO

Advanas

“Tungsten Branding was incredibly knowledgeable and pragmatic. Rebranding a company is often an emotional and complex exercise. There’s a whole range of logistics to consider, and they were great at handling that. Their team was fantastic at putting executives at ease in a way that was straightforward, but not bureaucratic. I found them exceptional overall.”

Grant Halloran - Chief Marketing Officer

OMNI SCI

“Our partnership with Tungsten has been instrumental in reaching a national audience. When we originally hired them, we were supplying about 300 retailers, which has since risen to about 4,000. Our sales numbers have increased at least tenfold.”

Mike Pope - Chief Marketing Officer

Harmony Outdoor Brands

Read full reviews on Clutch

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