Your brand is more than your name
If a picture is worth a thousand words, then visuals serve an integral role in a company’s overall brand identity. Just as your name communicates and supports your brand message, each visual component is designed to reinforce and further your brand story. We ensure that the design philosophy aligns with your brand strategy and messaging. The result is a clear, congruent, and consistent brand system that connects with your client.
Consistency, consistency, consistency
The best brands communicate consistently across all platforms, from letterhead to social media. From ideation to execution, the Tungsten team ensures that your intended brand messaging and positioning actually work, in the real world, in tangible ways. We don’t just leave you with a .zip file and best wishes. We provide you and your team with best practices to showcase your brand in its best light.
What we'll deliver
Visual Strategy Development
Color palette development
Brand Style Guide
Web-Based File Suite
Create a visual brand system that complements your name
While company naming constitutes the verbal portion of a brand, the visual elements provide supporting context that strengthen the brand name and increase memorability. Our designers create compelling brand systems that support your brand messaging and positioning.
"Both name and logo should work in tandem to communicate in a clear, concise and compelling manner"
We don’t just design for design’s sake. Each icon, mascot, typeface, color, and design element is reviewed with the goal of further clarifying and complementing the company name. Both name and logo should work in tandem to communicate in a clear, concise, and compelling manner. By establishing a brand that sounds right and looks right, you create a powerful dynamic that will serve to build brand identity and awareness. From logo design to social media icons, we’ll have your brand in step and in sync from day one.
Our visual identity services:
- Company & Product Logo Design
- Visual Brand System Development
- Visual & Brand Style Guidelines
- Branded Collateral Design