04. visual identity

Design that brings your brand to light

Your brand is more than your name

If a picture is worth a thousand words, then visuals serve an integral role in a company’s overall brand identity. Just as your name communicates and supports your brand message, each visual component is designed to reinforce and further your brand story. We ensure that the design philosophy aligns with your brand strategy and messaging. The result is a clear, congruent, and consistent brand system that connects with your client.

Award-winning consistency, consistency, consistency

The best brands communicate consistently across all platforms, from letterhead to social media. From ideation to execution, the Tungsten team ensures that your intended brand messaging and positioning actually work, in the real world, in tangible ways. We don’t just leave you with a .zip file and best wishes. We provide you and your team with best practices to showcase your brand in its best light.

What we'll deliver

Design Discovery

Visual Strategy Development

Logo Creation

Logo Rationale

Typeface specification

Color palette development

Contextual Mock-UpS

Brand Style Guide

Essential Collateral

Web-Based File Suite


Create a visual brand system that complements your name

While company naming constitutes the verbal portion of a brand, the visual elements provide supporting context that strengthen the brand name and increase memorability. Our designers create compelling brand systems that support your brand messaging and positioning.

"Both name and logo work in tandem to communicate in a clear, concise and compelling manner"

We don’t just design for the sake of design. Each icon, mascot, typeface, color, and design element is meticulously reviewed with the goal of further clarifying and complementing the company name and message. Both name and logo work in tandem to communicate in a clear, concise, and compelling manner. By establishing a brand that sounds right and looks right, you create a powerful dynamic that will serve to build brand identity, awareness, and loyalty. From logo design to social media icons, we’ll have your brand in step and in sync from day one.

Our visual identity services:

- Custom Logo & Identity Design
- Visual Brand System Development
- Visual & Brand Style Guidelines
- Branded Essential Collateral Design

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Stay consistent with a comprehensive brand style guide

Every brand has a story waiting to be told. A story from the founder's heart, corporate mission, or mandate. Uncovering your story will inspire and motivate your entire company.


Put it all together

We make sense of your story, put the pieces in place, create the story arc, and organize the chapters. We do this both figuratively and literally with a Brand Story Book & Style Guide that tells your story and showcases your message. This is your brand's owner manual; the keys to your success, laid out for all to see.


What's included in our brand story book & style guide?

Creative brief demonstrating the look and feel of the brand, proper use and placement of the name and visual assets, general guidelines to keep the overall brand looking consistent across all channels.

- Logo specifications and usage guidelines (for printers and designers)
- Font specifications
- Color palette specifications 
- File format specifications
- Photography samples - model images that compliment the brand message

Searching for a brand strategy that points you in the right direction?

Sounds good so far! Why Tungsten?

Knowing the right questions to ask, and coming up with the best brand strategy, requires deep expertise. With over 20 years of company naming and branding expertise, Tungsten has a global reputation for producing clear brand identities that make a clear difference. Here are just a few highlights:


- Over 500 companies, products, and services branded worldwide
- Ranked Top 5 Global Naming Agency three years in a row
- Full-time staff of naming and branding experts
- An emphasis on custom solutions that match your specific needs
- Experienced in multiple industries e.g. IT, health, retail, finance
- Exclusive access to over 7,000 brandable .com domain names
- A proven process that builds consensus and delivers results
- Comprehensive programs including naming, messaging, and design


We’ve been privileged to work with great clients the world over, and a number of them have gone on to redefine their industries.

Looking for more?

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our process

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breaking down timelines

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How much will my project cost?

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Episode 004: How to Build a Successful Company Brand Identity