Your brand is more than your name
If a picture is worth a thousand words, then visuals serve an important and integral role in a company’s overall brand identity. Just as our names communicate and support the overarching brand message, each visual component is designed to reinforce and further the brand story. Rather than following the latest trends, our design philosophy follows the brand strategy and messaging. The results are clear, congruent, and consistent imagery that connects with your client.
Consistency, consistency, consistency
The best brands communicate consistently across all formats, from letterhead to social media platforms. From ideation to actual execution, the Tungsten team can ensure that your intended brand messaging and positioning actually work, in the real world, in tangible ways. We won’t just leave you with a .zip file and best wishes. We’ll provide you and your team with best practices to showcase your brand in the best light.
What we'll deliver
Visual Strategy Development
Brand Style Guide
Web-Based File Suite
Create a logo that complements your name
While company naming constitutes the verbal portion of a company brand, the visual design elements provide supporting context that can strengthen the brand name and increase memorability and recall. Our designers work to create compelling logos and imagery that support brand messaging and positioning.
"Both name and logo should work in tandem to communicate in a clear, concise and compelling manner"
In other words, we don’t just design for design’s sake or create trendy logos based on passing fads. Each icon, mascot, type font, color, and design element is reviewed with the goal of further clarifying and complementing the company name. Both name and logo should work in tandem to communicate in a clear, concise, and compelling manner. By establishing a brand that sounds right and looks right, you create a powerful dynamic that will serve to build brand identity and awareness. From corporate logo design to social media icons, we’ll have your brand in step and in sync from day one.
Our visual identity services:
- Company & Product Logo Creation
- Branded collateral design