Branding & Naming Insights
When it comes to creating and building a brand name, most companies feel compelled to file protective trademarks and establish rigid guidelines to protect their image. Yet some of the…
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Laura Ries makes a compelling case for the addictive quality of creating line/brand extensions. In her view, the temptation to increase market share, by borrowing on the equity in a…
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A List of Company Brand Names Using Alliteration When naming a company, one of the most important branding criteria is memorability – the likelihood that a customer will retain and…
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Seth Godin, internet marketer extraordinaire, will be our featured guest (Tuesday, March 4th 2008) on “The Name Game,” on the VoiceAmerica.com business channel at 12 noon PST (3pm EST). Join…
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Tag lines can make or break a company. Nike’s “Just Do It” is arguably as famous as the company itself. For years, Coca Cola ads extolled “Coke Is It” and…
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Not all invented/coined words are created equal. Some have no linguistic basis and therefore no meaning (i.e. Xerox, Kodak, etc.) Every ounce of brand equity then has to be earned…
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