Episode 003: The 4 ‘C’s of Brilliant Branding
Brilliant Branding Live Show Archives
Originally aired weekly August 2017 - August 2018 With host Phil Davis
If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company’s brand outshine the competition. To succeed with brilliance, great brands are… 1. Clear – Distill and crystalize your brand image so it communicates your brand essence without ambiguity. 2. Concise – Communicate your brand in the shortest possible terms through succinct slogans, tag lines and mantras. 3. Compelling – Attract and engage potential customers with a brand identity and message that begs for more. 4. Consistent – Ensure your brand messaging and visuals retain your look, feel and voice to create a reliable and repeatable experience. Brilliant branding requires best practices. Join us as we share how to create a brand that highlights your strengths and illuminates your benefits.
"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.