Branding a new business depends on a number of key factors, starting with the definition of brandingRead More
Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.Read More
When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a…Read More
“Don’t water down your branding efforts in the new year trying to be all things to all people,” says Phillip Davis, president of Tungsten Branding, a Brevard, North Carolina-based brand development firm. “Just focus on reaching the people who resonate with your company and your core brand message.” Determine which media platforms your best customers live on, and then truly build a presence there, he says. But first take stock of how your brand fared in 2017. For your website, tools like Google Analytics can help you observe trends in traffic, unique visitors, and referring web sites, Davis says. Sites such as SEMrush.com can show you how your site stacks up to competitors in terms of keywords, number of backlinks, and other key information, he says.Read More
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