Phil Davis

Episode 024: 5 Key Steps for a Successful Company Branding Process

By Phil Davis | March 8, 2018 | 0 Comments

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How much does it cost to brand a startup company?

By Phil Davis | March 1, 2018 | 0 Comments
How much does it cost to brand a business?

Branding a new business depends on a number of key factors, starting with the definition of branding

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Episode 023: How much does it cost to brand a startup company?

By Phil Davis | February 22, 2018 | 0 Comments

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What do I need to “brand my business?”

By Phil Davis | February 19, 2018 | 0 Comments

Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.

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Episode 022: What do I need to brand my business?

By Phil Davis | February 16, 2018 | 0 Comments

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8 Mistakes to Avoid When Naming Your Business

By Phil Davis | February 14, 2018 | 0 Comments

When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a…

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Episode 021: Got Brand? How Small Business Branding Pays Big Dividends

By Phil Davis | February 8, 2018 | 0 Comments

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Episode 020: Branding in the Age of Hysteria

By Phil Davis | February 1, 2018 | 0 Comments

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Episode 019: The 3 D’s of Dominant Brands

By Phil Davis | January 25, 2018 | 0 Comments

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Newsday – New year is the time to create new branding opportunities

By Phil Davis | January 15, 2018 | 0 Comments

“Don’t water down your branding efforts in the new year trying to be all things to all people,” says Phillip Davis, president of Tungsten Branding, a Brevard, North Carolina-based brand development firm. “Just focus on reaching the people who resonate with your company and your core brand message.” Determine which media platforms your best customers live on, and then truly build a presence there, he says. But first take stock of how your brand fared in 2017. For your website, tools like Google Analytics can help you observe trends in traffic, unique visitors, and referring web sites, Davis says. Sites such as can show you how your site stacks up to competitors in terms of keywords, number of backlinks, and other key information, he says.

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