Phil Davis

Why wing it when you can follow a proven process   Naming a new company is never easy, but naming an IT/tech company is especially tricky, given the tens of thousands of aspiring new startups each year, all vying for notoriety, that coveted “white space” that sets a company apart. The importance of a good…

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how to come up with a brand name

6 Steps for Finding the Perfect Brand Name for Your Company, Product or Service So you’ve come up with a new business concept, a new product line or a professional service. Now you’ve got to figure out how to come up with a brand name. At this point, you’ve mastered the hard parts, e.g. the…

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