branding 101

Branding doesn't have to be this hard, we can help

If you are like most of our clients working on a new company name, you run into it all - trademark conflicts, endless brainstorming sessions, .com domains already taken or listed for a fortune, and a list of so-so blah names no one really likes. It's enough to make you pull out your hair. But save your follicles - there's hope.


We've been doing this weird naming thing for over 20 years, having successfully named over 300 companies. We know the common pitfalls when naming a new business or rebranding a company. Think of us as the piano movers in the moving business. When you hire us, you get to sit back and relax and let us do the heavy lifting.


It Starts Here

We start with an easy conversation about your current situation, what you are attempting to do, and where you're headed.


We Dig In

We have you fill out our brand development form, and review what really makes you tick. We look at how you do business, not just what you do, and we build your brand story from there.


You Get A Name

We complete the process by creating great names that match up your strengths, capabilities, and mission. And we complete it with a matching tag line, domain name, and artwork.

company branding basics

Brilliant answers to all your branding questions

What do I need to brand my business?

The key components of a company brand are:

A brilliant company name – who you are
A literal descriptor phrase – what you do
A compelling tag line – how you do it
A unique company logo – your visual mark
A :15 elevator pitch – your verbal pitch
A brand “style guide” – your brand standards
A matching web site design – your virtual brand
A social media presence – your brand voice

How much does it cost to brand a business?

For complete naming and branding packages, plan on budgets in the following range:

Startups & Consultants - $7,500 to $15,000
Mid sized companies - $15,000 to $35,000
Corporate Branding - $35,000 to $75,000
Company Rebranding - $15,000 to $35,000
Product Branding - $7,500 to $15,000
Customized Projects - Ask for quote