Branding & Naming Insights
One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!
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The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased? And what about current customers – will they become confused or think something is wrong? Balancing the risks vs. rewards presents a challenge when considering a company name change, so here are four good reasons, four key indicators, that a company name change might well be in order.
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We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In my 25 plus years of working with entrepreneurs and start ups, I noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.
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Trying to name a company is no simple task. But with the right budget, expert help is available.
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They set the mood, tone, and personality of the organization. Typically the corporate name serves a more background, or supportive role than a consumer-facing service or product name. For example, Apple serves as the umbrella corporate name while Mac (Macintosh) and the “i” names have served as the leading product names. This type of corporate naming strategy allows future brand extensions and an overall brand “architecture.”
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Knowing what position your company occupies in your industry will help differentiate your from your competitors
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When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.
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Trademarking can be tricky — check out these five tips to help protect your brand identity
This article outlines five key principles that business owners should be aware of when it comes to (i) staying out of trouble for trademark infringement, and (ii) obtaining (and maintaining) exclusivity and reputation for their brands.
Is Your Business Name Causing More Harm Than Good? Here’s How You Can Know It’s Time To Rebrand Your Company. There comes a time in the life cycle of many…
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Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization.…
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Looking for great consulting company names? Use these three naming strategies for building an effective and timeless brand name! For consulting firms and other startup companies, few items are more…
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When people mention the word “brand” they usually mean a well-known, well-defined company. That’s why consumers frequently mention names like Target, Rolex, Apple, BMW and others who have done an…
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