Expert InsightsFundamental articles and podcasts for building brilliant brands Explore our library Featured Article8 Mistakes to Avoid When Naming Your Business Read Me Featured PodcastEpisode 003: The 4 ‘C’s of Brilliant Branding Listen Categories Brand Development Brand Positioning Brand Strategy Branding Articles Company Naming Company Rebranding Most Popular Naming Strategies Podcasts Is your company brand stuck in first gear? By Phil Davis Branding Articles Company Naming Mistakes – Why Abbreviations Often Spell Trouble By Phil Davis Branding Articles The Company Naming Process – Finding Your Key Ingredients By Phil Davis Brand Development, Brand Strategy, Branding Articles, Company Naming, Naming Strategies Scoring the Best Brand Name By Phil Davis Brand Strategy, Branding Articles, Company Naming, Naming Strategies Building the Best Company Branding Strategy By Phil Davis Brand Development, Brand Strategy, Branding Articles Naming Your New Business — Five Steps to Branding Your Startup By Phil Davis Branding Articles, Company Naming, Most Popular Company Naming vs. Company Branding By Phil Davis Branding Articles, Most Popular Brands Gone Wild – Why Animals, Bugs & Beasts Make for Great Brand Names By Phil Davis Branding Articles, Naming Strategies Rebranding Your Company — Five Steps to Renaming Your Business By Phil Davis Branding Articles, Company Rebranding, Most Popular Rebranding vs. Repositioning By Phil Davis Brand Positioning, Branding Articles, Company Rebranding, Most Popular « Previous 1 2 3 4 5 … 9 Next »