Insights on Naming, Identity, and Brand Clarity

Thoughts, frameworks, and observations from more than 30 years of helping companies name, position, and build brands that endure.

How much does it cost to brand a startup company?

Branding a new business depends on a number of key factors, starting with the definition of branding

Episode 023: How much does it cost to brand a startup company?

What do I need to “name my business?”

Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.

Episode 022: What do I need to brand my business?

8 Mistakes to Avoid When Naming Your Business

When naming your business, keep these tips in mind to help you find one that will work now—and in the future. Naming your business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure are aligned to that original stone. If it’s off, even just a […]

Episode 020: Branding in the Age of Hysteria

Episode 019: The 3 D’s of Dominant Brands

Naming a Medical Company

Creating the right health services brand can improve your company’s bottom line Naming your medical services companies sets the tone and expectation in your customer’s mind, so it’s vital to have a brand name that reflects your core mission and benefit. It’s also paramount to have a memorable name, one that potential users and buyers […]

Tungsten Branding Named Top 5 Global Naming Firm

Tungsten Branding was recently selected as a top five global naming firm as ranked by Cluth.co, a business services review organization that screens top tech, web and marketing agencies.