Insights on Naming, Identity, and Brand Clarity

Thoughts, frameworks, and observations from more than 30 years of helping companies name, position, and build brands that endure.

Episode 016: The 5 Benefits of Rebranding Your Company

Naming a Consulting Services Company

The Right Consulting Company Name Makes All The Difference When naming a consulting services company, creating a unique and compelling brand name can be a tricky business. On one hand, defaulting to a surname or legacy name says little about what your firm does. It can also create problems when it comes time to sell […]

Episode 015: 7 Signs It May Be Time to Change Your Company Name

Episode 013: 8 Mistakes to Avoid When Naming a New Business

How to find the best company naming service to brand your business

How to find the best business naming firm to brand your startup – Whether you are a consulting company, business service provider or entrepreneur, finding a new business name can be a daunting task…

Episode 010: Creating the Perfect Tagline for Your Business

Episode 009: Broken Brands — When Things Turn Fugly

A Tech Company Name Requires a Bright Approach

Successful Startup IT brands communicate key benefits rather than basic function. Typically, a tech company name will follow a literal or concrete construction based on an existing product or service. These types of names will often prove to be short-lived. They also require significant rebranding efforts as the company grows and evolves. Tying your tech […]