A Few Bright Ideas

Thoughts, observations, and occasional “Philaments” from 25+ years spent naming companies and building brands.

Episode 020: Branding in the Age of Hysteria

Episode 019: The 3 D’s of Dominant Brands

Naming a Medical Company

Creating the right health services brand can improve your company’s bottom line Naming your medical services companies sets the tone and expectation in your customer’s mind, so it’s vital to have a brand name that reflects your core mission and benefit. It’s also paramount to have a memorable name, one that potential users and buyers […]

Tungsten Branding Named Top 5 Global Naming Firm

Tungsten Branding was recently selected as a top five global naming firm as ranked by Cluth.co, a business services review organization that screens top tech, web and marketing agencies.

Naming a Consulting Services Company

The Right Consulting Company Name Makes All The Difference When naming a consulting services company, creating a unique and compelling brand name can be a tricky business. On one hand, defaulting to a surname or legacy name says little about what your firm does. It can also create problems when it comes time to sell […]