Episode 019: The 3 D’s of Dominant Brands

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.


Out of thousands of businesses, one or two will emerge to dominate the industry. What makes these companies different? What makes them succeed while others fail? In today’s show we’ll examine the three key characteristics of dominant brands and how you can leverage these strategies for your own company’s success.

Brilliant Branding is committed to your marketing success so listen each week to learn how to make your company outshine and outperform the competition.