Does your current company sub-branding need an AI makeover? by Phil Davis, President/Founder The Rise of AI Assistant Branding With the rapid shift in digital marketing automation, your most public-facing brand persona might soon be nonhuman. Gone are the days when a big celebrity spokesperson took center stage – now the real star of […]
Grabbing, and holding, your customers’ attention is more important than ever. Just as a company’s physical presence requires continual upkeep and updates, so does your digital presence.
Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own…
In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…
The right branding strategy makes all the difference. As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a niche market, or with a very specific product, and built their entire company identity around it — and the business now serves a different, bigger or more diverse customer base.
Knowing what position your company occupies in your industry will help differentiate your from your competitors
One of the most common mistakes in company branding occurs when business owners tie their corporate identity to cyclical products and services instead of their key strengths and attributes. In other words, they become famous for what they do instead of how they do it. This strategy might succeed in the short term, when a […]
Create a Brand Message Many business owners spend the majority of their time, money and energy promoting their products and services instead of building their brand message. If your main emphasis is on your product offerings, then you don’t have a brand, you have a commodity. And commodities are cyclical – or worse, they can become outdated. […]
