Meet our Naming Expert

With over 25 years of brand name development experience, Phil Davis is the founder of a top-five ranked naming agency and one of the world’s most quoted company naming experts. Phil has personally named and/or branded over 500 companies, products, and services worldwide. Clients include Hitachi, Johnson Controls, Ferguson, MicroStrategy, Thrivent, AO Smith, Quaker Houghton and  Franchise Services, Inc. His retail brand naming work includes PODS, Harmony Outdoor, TeamLogicIT, RallyHouse, TradingBlock, The Bagster, and Red Rover Moving & Storage.

Phil has been quoted in Inc., The Wall Street Journal, Entrepreneur, Bloomberg Business Week, American Express OPEN Forum, Newsday, Reader’s Digest, AdAge, and The Washington Post, as well as numerous industry-specific trade publications. Phil is a contributing writer to Entrepreneur.com and Forbes. Phil’s expert naming articles are frequently referenced, cited, and syndicated by those researching and publishing naming and branding related topics.

When not actively naming a company, Phil speaks on the subject of “Brilliant Branding” and best company name development practices. His podcast on the same subject can be found here.

Phil has served as both a keynote speaker and subject matter naming expert on brand development.

For media outlets looking for a brand naming expert, you can reach Phil here to schedule an interview.