How it all started
After seventeen years of running a full-service advertising firm in Tampa Bay, Tungsten founder Phil Davis had a thought. “Why not create a naming agency that focuses on brilliant branding so that companies don’t have to compensate with expensive advertising and marketing?” Rather than spending hundreds of thousands in media buys, what if companies were so well named, aligned, and branded that the marketing “drag co-efficient” was significantly reduced. In other words, the brand would simply speak for itself.
The result was Tungsten Branding.
Consistently ranking as one of the most awarded naming agencies worldwide
While our highest reward is doing great work for great people, we also appreciate the recognition of our leadership from peers in the industry. We’ve received awards for our creative work related to naming products and companies, designing visual identities, and creating brands that resonate worldwide.
The story behind our name
The name Tungsten comes from the filament in the light bulb, the one that Thomas Edison found after experimenting with over a thousand different metals. It is a unique metal that absorbs energy and translates that energy into light. And that lights provides insight and clarity. It’s a great metaphor for what we do! We help you gain a clear understanding of exactly who you are, what you do, and how you do it differently.
Tungsten Branding has been featured in:
A Global Top 5 Company Naming Firm
As globally recognized company naming experts, the Tungsten team focuses on one thing and one thing only — creating crystal clear brand name identities that shine. Based in Brevard, NC, Tungsten was founded in 2000 by branding expert Phil Davis. The firm has since grown from naming consultants, startups, and entrepreneurs to branding national and international companies, franchises, divisions, corporations, and nonprofit agencies.
We utilize best naming practices to highlight your company’s best qualities and develop your identity with a comprehensive brand story, complete with a platform that ensures continued growth.
If You’re Ready to Decide
If you’re facing a naming decision that matters — whether early, late, or somewhere in between — we can help you move forward with clarity and confidence.