Does your current company sub-branding need an AI makeover? by Phil Davis, President/Founder The Rise of AI Assistant Branding With the rapid shift in digital marketing automation, your most public-facing brand persona might soon be nonhuman. Gone are the days when a big celebrity spokesperson took center stage – now the real star of […]
Grabbing, and holding, your customers’ attention is more important than ever. Just as a company’s physical presence requires continual upkeep and updates, so does your digital presence.
6 Steps for Finding the Perfect Brand Name for Your Business, Product, or Service Determine your brand’s true purpose Determine your brand criteria Determine your brand strategy Pair brand names with descriptor phrases and taglines Narrow your list down to the best candidates Choose your final winner So you’ve come up with a new business […]
Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.
When naming your business, keep these tips in mind to help you find one that will work now—and in the future. Naming your business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure are aligned to that original stone. If it’s off, even just a […]
Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish a quick and meaningful connection with potential customers. Too bland or descriptive of a name and it goes unnoticed. Too bold and daring and it may appear risky or unproven. Here are five steps to getting a company name that will communicate your message and build brand equity.
The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation.
Changing your company name requires careful consideration and planning to achieve a successful outcome.
The right branding strategy makes all the difference. As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a niche market, or with a very specific product, and built their entire company identity around it — and the business now serves a different, bigger or more diverse customer base.
One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!
