4 Smart Reasons for Changing Your Company Name

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The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased? And what about current customers – will they become confused or think something is wrong? Balancing the risks vs. rewards presents a challenge when considering a company name change, so here are four good reasons, four key indicators, that a company name change might well be in order.

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The Three Keys to High-Growth Branding

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We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In my 25 plus years of working with entrepreneurs and start ups, I noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.

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Cost For Naming a Company

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Trying to name a company is no simple task. But with the right budget, expert help is available.

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Naming a Corporation

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They set the mood, tone, and personality of the organization. Typically the corporate name serves a more background, or supportive role than a consumer-facing service or product name. For example, Apple serves as the umbrella corporate name while Mac (Macintosh) and the “i” names have served as the leading product names. This type of corporate naming strategy allows future brand extensions and an overall brand “architecture.”

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Before Branding Your Company, Determine Your Position

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Knowing what position your company occupies in your industry will help differentiate your from your competitors

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Naming a Financial Services Company in 2023: The Definitive Guide

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When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.

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Successful Strategies for Consulting Company Names

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Looking for the best consulting company name? Use these three expert naming strategies to create a unique and memorable brand name. strategies covered in this article Build the Company Name on a Key Attribute Use an “Evergreen Strategy” for a Timeless Name Choose a Metaphor to to develop a new consulting company name Getting Started: […]

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Successful Brand Strategy

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Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three key components of any successful brand strategy. 1. Establish your company’s core message and values: What is your […]

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The Benefits of Rebranding Your Company

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Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted, and evolved over time to better serve their clients’ needs. While these natural course corrections lead to entirely new products and services, the original corporate identity often remains in place. An old, static image can […]

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Brand Your Company to Improve Your Bottom Line!

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Build Your Identity on Core Values for Enduring Financial Success Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product offerings, then you don’t have a brand, you have a commodity. You are most likely […]

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