Episode 027: Authentic Branding – Aligning Your “What” with Your “Why”
Brilliant Branding Live Show Archives
Originally aired weekly August 2017 - August 2018 With host Phil Davis
"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.
In this age of “hop-on-the-band-wagon” branding, staying true to your core is more important than ever. But just what is your core? What is your why? The very reason for your company’s existence?
On today’s show, we’ll explore real world examples of how brands are connecting (and disconnecting) from their core value proposition, and how that improves or erodes trust.
So before you go green, empower the world, and save the bees, dig deep and discover your true values, principles and beliefs. Your company mission and purpose are most powerful when backed by genuine, heartfelt conviction.
It’s all about alignment, congruency and authenticity – hallmarks of brilliant branding. It’s about you do you. Join us as we discover how your company brand can shine all the brighter!