Does your current company sub-branding need an AI makeover? by Phil Davis, President/Founder The Rise of AI Assistant Branding With the rapid shift in digital marketing automation, your most public-facing brand persona might soon be nonhuman. Gone are the days when a big celebrity spokesperson took center stage – now the real star of […]
In theory, anything that identifies your business as the source of your products or services can be a trademark. But in practice, when we talk about trademarks, we’re usually referring to business names, brand names, slogans, and logos. This article addresses the last category.
6 Steps for Finding the Perfect Brand Name for Your Business, Product, or Service Determine your brand’s true purpose Determine your brand criteria Determine your brand strategy Pair brand names with descriptor phrases and taglines Narrow your list down to the best candidates Choose your final winner So you’ve come up with a new business […]
Branding a new business depends on a number of key factors, starting with the definition of branding
Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.
How to find the best business naming firm to brand your startup – Whether you are a consulting company, business service provider or entrepreneur, finding a new business name can be a daunting task…
At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?”
Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own…
In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…
The key to any successful company naming project hinges on having the right objectives in mind, in the right order.
