The Three Keys to High-Growth Branding

We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In my 25 plus years of working with entrepreneurs and start ups, I noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.

Build Company Value By Building a Brand

Just what is proper branding worth to a new company or startup? Is it really all that important? Is it just a name, and if so, why not use the employee suggestion box and simply give the winner a free lunch or a day off? (It wouldn’t be the first time!) Branding Adds Value to […]

Brand Your Company to Improve Your Bottom Line!

Build Your Identity on Core Values for Enduring Financial Success Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product offerings, then you don’t have a brand, you have a commodity. You are most likely […]

When is it Time to Hire a Company Naming Firm?

The long-term cost of promoting a poor company name is far greater than the initial investment in a good brand name