Episode 018: Rebranding vs. Repositioning – What Strategy Works Best

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.


Has you business shifted focus or direction? Do you offer new products and/or different services than before? Perhaps you’ve considered a “rebrand,” but before you do, listen in for tips and advice on when to rebrand your business, and when to simply reposition it to optimize your success.

In this episode you’ll learn…

  • The difference between rebranding and repositioning
  • The telltales signs of which strategy is best for you
  • How to leverage your rebrand or repositioning to reach new customers and new markets

Join us as we find insightful ways to clearly communicate your core message and start your year off right.