In theory, anything that identifies your business as the source of your products or services can be a trademark. But in practice, when we talk about trademarks, we’re usually referring to business names, brand names, slogans, and logos. This article addresses the last category.
6 Steps for Finding the Perfect Brand Name for Your Business, Product, or Service Determine your brand’s true purpose Determine your brand criteria Determine your brand strategy Pair brand names with descriptor phrases and taglines Narrow your list down to the best candidates Choose your final winner So you’ve come up with a new business […]
Branding Your Company Can Boost the Bottom Line Retail branding presents a unique set of challenges — e.g. creating the company name, tagline, brand story, matching .com domain name, trademark clearance, etc. In addition the name should be memorable, yet still relatable to the business. Clearing all these hurdles requires expertise and a deep understanding […]
Non-profits come in all shapes and sizes, from startup community programs to NGO’s to major not-for-profit 501c enterprises. Creating new names for such varied groups, with varied missions, requires a customized approach based that goes to the core principles and values of the agency.In addition, most non-profits have upper management, volunteers groups, donors and board […]
