Insights on Naming, Identity, and Brand Clarity

Thoughts, frameworks, and observations from more than 30 years of helping companies name, position, and build brands that endure.

Episode 031: Brand Architecture: From Chaos to Clarity

Naming a Non-Profit Corporation

Non-profits come in all shapes and sizes, from startup community programs to NGO’s to major not-for-profit 501c enterprises. Creating new names for such varied groups, with varied missions, requires a customized approach based that goes to the core principles and values of the agency.In addition, most non-profits have upper management, volunteers groups, donors and board […]

Episode 028: Navigating the Trademark Jungle

Episode 026: Reposition Your Brand to Boost Your Bottom Line

Five Key Steps for a Successful Company Branding Process

Every company branding process is unique, with its own set of challenges, but by following these five proven strategies, you can ensure a solid result.