Naming a Retail Business
Branding Your Company Can Boost the Bottom Line Retail branding presents a unique set of challenges — e.g. creating the company name, tagline, brand story, matching .com domain name, trademark clearance, etc. In addition the name should be memorable, yet still relatable to the business. Clearing all these hurdles requires expertise and a deep understanding […]
Naming a Non-Profit Corporation
Non-profits come in all shapes and sizes, from startup community programs to NGO’s to major not-for-profit 501c enterprises. Creating new names for such varied groups, with varied missions, requires a customized approach based that goes to the core principles and values of the agency.In addition, most non-profits have upper management, volunteers groups, donors and board […]