Episode 030: Personal Branding – Real Life Tips from a Serial Entrepreneur

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.


Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists. Today’s show features Laurie Guest, a Certified Speaking Professional with a career filled with personal branding initiatives. You’ll hear her story of struggling to brand using her own name, using an invented name, creating a theme for her company and returning again to her own name but for a different reason. This is real life practical advice from an entrepreneur who has lived it. Benefit from her adventures and misadventures in personal branding. Plus we ask Laurie the important questions such as…

“What is the exit strategy for someone using their own name as their brand?”

“What are the benefits and drawbacks of using a company name for a personality based business?”

“What are the lessons learned from having branded your business using several strategies?”

If you are the boss of yourself, then be sure to tune in to this informative hour!