Episode 034: Rebranding Your Non Profit Organization – 5 Steps to Success

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.


Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non profit organization, from credit unions and membership associations to charities and causes.

The biggest obstacle to rebranding a non profit is not completing the project, so we discuss how to keep your team on point and moving forward.

We also highlight both the do’s and don’t do’s that come with naming a non profit, and tips to ensure you make it through from start to finish.

If you run a non profit, serve on the board or work in a leadership position, this is the show for you. The right non profit brand name can raise awareness, donor contributions, create a positive perception of your organization, and attract the right clients.

Before renaming your charity, make sure you check all five of these steps and you’ll be on your way to a clear, concise and consistent brand identity.