A Few Bright Ideas

Thoughts, observations, and occasional “Philaments” from 25+ years spent naming companies and building brands.

How to find the best company naming service to brand your business

How to find the best business naming firm to brand your startup – Whether you are a consulting company, business service provider or entrepreneur, finding a new business name can be a daunting task…

A Tech Company Name Requires a Bright Approach

Successful Startup IT brands communicate key benefits rather than basic function. Typically, a tech company name will follow a literal or concrete construction based on an existing product or service. These types of names will often prove to be short-lived. They also require significant rebranding efforts as the company grows and evolves. Tying your tech […]

Episode 007: Your Brand As A Story

Naming a Startup Company in 5 Easy Steps

At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?”