Episode 010: Creating the Perfect Tagline for Your Business

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.


Diamonds are forever, but are taglines? Today’s show delves into the strategies and formulas behind great taglines. With guest and fellow naming pro Lieba Golden-Koulendros we’ll adddress such important topics as… What is the purpose of a tagline? Does every company need one? What is the difference between taglines, mottos and slogans? What makes for a great tag line? Can a tagline also serve as an ad campaign? Wow, a lot to cover! So join us as we help you craft your tagline. After all, you only give brilliant advice, “when you care enough to send the very best.”