Episode 006: What’s Cooking? Identifying your brand’s ingredients
Brilliant Branding Live Show Archives
Originally aired weekly August 2017 - August 2018 With host Phil Davis
Every company brand has a recipe — a way it serves up its products and services. In today’s episode we explore ways to determine those ingredients, articulate them, and infuse them into your organization. Specifically we will touch on… 1: How to identify your brand ingredients, those special attributes that make you uniquely you. 2: How to prioritize your brand ingredients to make your special dish consistently delicious 3: How to bake your brand recipe into your company so everyone serves it up bright! If you’re looking for some tasty morsels of insight, or have an insatiable appetite for better branding, then tune in for a cook book of satisfying solutions. Be sure to share the show with friends, colleagues and co-workers to help make your company brand the number one choice on your customer’s menu.
"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.