You have a company name, but do you have a brand story?
In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…
Trademark Basics When Naming a Company
Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your…
Company Naming Mistakes – Why Abbreviations Often Spell Trouble
One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally…
The Company Naming Process – Finding Your Key Ingredients
The key to any successful company naming project hinges on having the right objectives in mind, in the right order.
Scoring the Best Brand Name
If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service.
Naming Your New Business — Five Steps to Branding Your Startup
Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish a quick and meaningful connection with potential customers. Too bland or descriptive of a name and it goes unnoticed. Too bold and daring and it may appear risky or unproven. Here are five steps to getting a company name that will communicate your message and build brand equity.
Company Naming vs. Company Branding
The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation.
Brands Gone Wild – Why Animals, Bugs & Beasts Make for Great Brand Names
Let’s face it… when it comes to creating a company or product brand name, it’s a real jungle out there. With thousands of new businesses starting each day, stand out brand names can seem like a vanishing species. A number of successful firms have turned to animal names to give their brands a more human touch. Here’s why…
Rebranding Your Company — Five Steps to Renaming Your Business
Changing your company name requires careful consideration and planning to achieve a successful outcome.
Rebranding vs. Repositioning
The right branding strategy makes all the difference. As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a niche market, or with a very specific product, and built their entire company identity around it — and the business now serves a different, bigger or more diverse customer base.
Company Brand Names That Rhyme
One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!
4 Smart Reasons for Changing Your Company Name
The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased? And what about current customers – will they become confused or think something is wrong? Balancing the risks vs. rewards presents a challenge when considering a company name change, so here are four good reasons, four key indicators, that a company name change might well be in order.