Before Branding Your Company, Determine Your Position
Knowing what position your company occupies in your industry will help differentiate your from your competitors
Naming a Financial Services Company in 2023: The Definitive Guide
When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.
5 Trademark Tips for Branding Your Company
Trademarking can be tricky — check out these five tips to help protect your brand identity
This article outlines five key principles that business owners should be aware of when it comes to (i) staying out of trouble for trademark infringement, and (ii) obtaining (and maintaining) exclusivity and reputation for their brands.
Seven Signs It’s Time to Rebrand Your Company
Is Your Business Name Causing More Harm Than Good? Here’s How You Can Know It’s Time To Rebrand Your Company. There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm than good. But how can one know for sure? […]
5 SEO Strategies When Naming and Branding Your Company
Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires as much marketing help as humanly possible. So just what helps to get true recognition amongst […]
Successful Strategies for Consulting Company Names
Looking for the best consulting company name? Use these three expert naming strategies to create a unique and memorable brand name. strategies covered in this article Build the Company Name on a Key Attribute Use an “Evergreen Strategy” for a Timeless Name Choose a Metaphor to to develop a new consulting company name Getting Started: […]
Your Brand Is Your Promise (What Are You Promising?)
When people mention the word “brand” they usually mean a well-known, well-defined company. That’s why consumers frequently mention names like Target, Rolex, Apple, BMW, and others who have done an excellent job in crafting an image and sticking with it. Buyers know what to expect from these companies, and as long as these companies meet […]
Successful Brand Strategy
Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three key components of any successful brand strategy. 1. Establish your company’s core message and values: What is your […]
Does Your Brand Have a Voice?
Gone are the days when companies could hide behind a few carefully crafted collateral pieces as their main form of expression (“Here, take one of our brochures”). With the advent of the internet, blogging, YouTube, podcasting, and a plethora of social media, companies are now expected to talk (and talk, and talk)! But this new […]
Branding Strategy: Do You Have a Handle on Your Company Name?
When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or final detail that needs nailing down before the big launch. With this thinking, the success of a new business hinges entirely on the business model and the plan of action, with little value placed on […]
Build Company Value By Building a Brand
Just what is proper branding worth to a new company or startup? Is it really all that important? Is it just a name, and if so, why not use the employee suggestion box and simply give the winner a free lunch or a day off? (It wouldn’t be the first time!) Branding Adds Value to […]
The Power of Brand Filters – Tips for Better Company and Product Naming
Each week frustrated business owners call me, exhausted from their latest company naming marathon. They’ve spent dozens (if not hundreds), of hours in valuable staff time churning out endless lists of ideas, suggestions, brainstorms, etc. The results? A hodgepodge of names with no rhyme or reason to them, little or no group consensus, a lack […]