Episode 013: 8 Mistakes to Avoid When Naming a New Business

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.


Episode 013: The 8 Mistakes to Avoid When Naming a New Business

Naming a new business begins with knowing how NOT to name a new business. In today’s episode, we’ll explore the eight biggest branding blunders and how you can avoid them. We’ll provide both insight and real-life case studies to help you evaluate whether you have the brightest and best business name possible.