Episode 016: The 5 Benefits of Rebranding Your Company

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Are you having a company identity crisis? Then listen to this week’s podcast on the many benefits that come with a successful company rebrand. From congruency to clarity, you can boost your brand and your bottom line by rebranding your business.

In this episode, we’ll provide case studies that highlight specific benefits from real life rebranding projects… from doubling revenue to creating greater memorability and recall.

Why settle for a constricted, cluttered or confusing brand name? Start the new year off right with a company identity that sheds light and sparks interest! Discover all the perks of a brilliant brand so your company can continue to shine on.

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.