Episode 029: Company Naming Strategies – 8 Great Methods to the Madness

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.


For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don’t even know there are actual company naming strategies available to help brand their businesses. In today’s episode, we explore eight company naming strategies that we employ here at Tungsten Branding to help ideate and create naming candidates for our clients. There’s more than one way to skin a cat (do people actually do that?) and there’s more than one way to name a company. So open up your tool chest as we load you up with techniques and strategies to find that perfect company name. Whether you are a brand new business, or an established firm looking to rebrand your company, you will find this information helpful and insightful when conducting your company naming process. After all, why be an average brand when you can be brilliant!