Episode 024: 5 Key Steps for a Successful Company Branding Process

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.


In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practices to getting the results you want from your company naming or company rebanding process. These include…

  • Determining your primary pain points
  • Assembling your decision making team
  • Identifying your company branding criteria
  • Deciding on the need for outside branding expertise
  • Determining the winning brand name and implementing the brand

The company branding process doesn’t have to be daunting. By following these proven brand naming strategies, you can obtain a solid outcome that communicates the exact attributes you want from your brand.

Be sure to also download our pdf by the same name at TungstenBranding.com, by going to Insights in the top navigation. This workbook style pdf will help guide you in the process and answer any questions you may have when branding your new company.