It’s Halloween night and you approach a dark house, no lights, and eerie silence. Do you enter? Do you approach and knock? Or do you run away, maybe throwing an egg at the window as you retreat?
Today we address how to light up your “home,” your business, your brand. How do you take the house, the brand you have built, and make it engaging and inviting?
In this episode we’ll help you set out the welcome mat, turn on the lights, put out the decorations and welcome your guests with a warm smile. By flipping the right switches, telling your brand story and engaging your core audience, you’ll leave your guests with a great experience and delicious, tasty treats worthy coming back for.
This is brilliant branding.
"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.