Brands can serve a number of key functions, from a simple identifier to an entire messaging platform. In this episode, we examine the value and benefits of having a brand story, as well as how to create, articulate and weave that storyline throughout your marketing. While brand names names provide a starting point for conversation, brand stories offer a higher degree of engagement. They work on an emotive level and create compelling connections that go beyond the functional feel of product and feature based branding. If you are looking to tap into your customer base on a deeper level, be sure to listen in and discover how you can create a narrative that intrigues, invites and inspires your customers. Rather than getting off to a slow and stumbling start, discover how to engage and enlighten your clients from your initial introduction all the way through to the (very) happy ending.
"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.