Five Key Steps for a Successful Company Branding Process
Every company branding process is unique, with its own set of challenges, but by following these five proven strategies, you can ensure a solid result.
8 Mistakes to Avoid When Naming Your Business
When naming your business, keep these tips in mind to help you find one that will work now—and in the future. Naming your business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure are aligned to that original stone. If it’s off, even just a […]
Naming a Medical Company
Creating the right health services brand can improve your company’s bottom line Naming your medical services companies sets the tone and expectation in your customer’s mind, so it’s vital to have a brand name that reflects your core mission and benefit. It’s also paramount to have a memorable name, one that potential users and buyers […]
Naming a Consulting Services Company
The Right Consulting Company Name Makes All The Difference When naming a consulting services company, creating a unique and compelling brand name can be a tricky business. On one hand, defaulting to a surname or legacy name says little about what your firm does. It can also create problems when it comes time to sell […]
How to find the best company naming service to brand your business
How to find the best business naming firm to brand your startup – Whether you are a consulting company, business service provider or entrepreneur, finding a new business name can be a daunting task…
A Tech Company Name Requires a Bright Approach
Successful Startup IT brands communicate key benefits rather than basic function. Typically, a tech company name will follow a literal or concrete construction based on an existing product or service. These types of names will often prove to be short-lived. They also require significant rebranding efforts as the company grows and evolves. Tying your tech […]
Naming a Startup Company in 5 Easy Steps
At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?”
Trademark Basics When Naming a Company
Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your…
The Company Naming Process – Finding Your Key Ingredients
The key to any successful company naming project hinges on having the right objectives in mind, in the right order.
Scoring the Best Brand Name
If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service.