6 Steps for Finding the Perfect Brand Name for Your Business, Product, or Service Determine your brand’s true purpose Determine your brand criteria Determine your brand strategy Pair brand names with descriptor phrases and taglines Narrow your list down to the best candidates Choose your final winner So you’ve come up with a new business […]
Branding Your Company Can Boost the Bottom Line Retail branding presents a unique set of challenges — e.g. creating the company name, tagline, brand story, matching .com domain name, trademark clearance, etc. In addition the name should be memorable, yet still relatable to the business. Clearing all these hurdles requires expertise and a deep understanding […]
Non-profits come in all shapes and sizes, from startup community programs to NGO’s to major not-for-profit 501c enterprises. Creating new names for such varied groups, with varied missions, requires a customized approach based that goes to the core principles and values of the agency.In addition, most non-profits have upper management, volunteers groups, donors and board […]
Every company branding process is unique, with its own set of challenges, but by following these five proven strategies, you can ensure a solid result.
When naming your business, keep these tips in mind to help you find one that will work now—and in the future. Naming your business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure are aligned to that original stone. If it’s off, even just a […]
Creating the right health services brand can improve your company’s bottom line Naming your medical services companies sets the tone and expectation in your customer’s mind, so it’s vital to have a brand name that reflects your core mission and benefit. It’s also paramount to have a memorable name, one that potential users and buyers […]
The Right Consulting Company Name Makes All The Difference When naming a consulting services company, creating a unique and compelling brand name can be a tricky business. On one hand, defaulting to a surname or legacy name says little about what your firm does. It can also create problems when it comes time to sell […]
How to find the best business naming firm to brand your startup – Whether you are a consulting company, business service provider or entrepreneur, finding a new business name can be a daunting task…
Successful Startup IT brands communicate key benefits rather than basic function. Typically, a tech company name will follow a literal or concrete construction based on an existing product or service. These types of names will often prove to be short-lived. They also require significant rebranding efforts as the company grows and evolves. Tying your tech […]
At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?”
