Naming a Financial Services Company in 2023: The Definitive Guide

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When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.

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Successful Strategies for Consulting Company Names

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Looking for the best consulting company name? Use these three expert naming strategies to create a unique and memorable brand name. strategies covered in this article Build the Company Name on a Key Attribute Use an “Evergreen Strategy” for a Timeless Name Choose a Metaphor to to develop a new consulting company name Getting Started: […]

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Naming a New Business? Itemize and Prioritize!

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One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why is that? Because it makes the assumption that you know exactly what you want. When […]

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Is Your Company Brand Name an “Evergreen?”

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Great brands are like big pine trees, they work year round. I sometimes refer to these as “perennial” brand names, since they don’t have to be “replanted” every new season, or every time a company changes it products and/or services. What is the basis for an “evergreen” brand name? First and foremost, it must be […]

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Why Metaphors Make Great Company Brand Names

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Picture the Perfect Business Name If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, “stick,” and convey more than the literal product or service a company offers. A great example of […]

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Monster Amazon Crocs – Why Creative Brand Names Work Best

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The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in a vacuum — with no context, no accompanying logo, web site or brochure copy. A group of […]

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When is it Time to Hire a Company Naming Firm?

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The long-term cost of promoting a poor company name is far greater than the initial investment in a good brand name

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Using Alliteration to Create a Cool Company Name

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Company Brand Names That Use Alliteration When naming a company, one of the most important branding criteria is memorability – the likelihood that a customer will retain and recall the business name. The more “sticky” the brand name, the greater the recall. One of the stickiest techniques in company naming is the use of alliteration […]

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