Articles, podcasts, and insights

Explore bright ideas for your brand

let's talk brands

Tungsten-Branding_841862494-bw-T

Featured Article

8 Mistakes to Avoid When Naming Your Business

Brilliant-Branding-Podcast

Featured Podcast

Episode 003: The 4 ‘C’s of Brilliant Branding

Naming a New Business? Itemize and Prioritize!

By Phil Davis Branding Articles, Company Naming

Is Your Company Brand Name an "Evergreen?"

By Phil Davis Branding Articles, Company Naming

Why Metaphors Make Great Company Brand Names

By Phil Davis Branding Articles, Company Naming

Monster Amazon Crocs – Why Creative Brand Names Work Best

By Phil Davis Branding Articles, Company Naming

When is it Time to Hire a Company Naming Firm?

By Phil Davis Brand Development, Branding Articles, Company Naming, Naming Strategies

Company Naming – Own a Word and Become a "Monster"!

By Phil Davis Branding Articles, Company Naming

Using Alliteration to Create a Cool Company Name

By Phil Davis Branding Articles, Company Naming, Naming Strategies