A retail product brand name with the perfect handle


The Challenge: Brand a portable waste disposal product for Waste Management

When a PODS franchise client needed a new name for a storage product he discovered, he knew the place to come. We worked collaboratively with both him and the couple that developed this novel idea -- foldable storage bags that could be bought at a big box store, filled with debris, and hauled off for easy disposal.

The "Ah-ha" Moment: Bagster!

We brainstormed a number of great names... one of our favorites was Hopper! (Imagine a green bag called the Hopper with a smiling frog.) Another one on the shortlist was "Towster" -- emphasizing its ability to be whisked away. That name led the client to hit on Bagster, the eventual winner.

Bagster Case Study Small Image

Scope of Work

Name Development

Domain Name Acquisition

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