Episode 001: What is company branding? The good, the bad, the brilliant.

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis


Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we’ll discuss… The difference between branding and fame (they are not the same!) The important of discovering your “pivot point,” the main driver behind your company. How to avoid the most common company naming and branding mistakes, and how to fix them. How great branding can shine the light on a great product. How great branding can not fix a bad product. Why focus and clarity are the foundations of a great brand. How to spend less time explaining, and more time engaging, your most congruent and rewarding customers For enlightened tips that will create instant insights for better company branding, just clear your schedule and pull up a chair! Soak in the illuminated and brighthearted conversation from the brilliant minds at Tungsten Branding.

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.