Does your current company sub-branding need an AI makeover? by Phil Davis, President/Founder The Rise of AI Assistant Branding With the rapid shift in digital marketing automation, your most public-facing brand persona might soon be nonhuman. Gone are the days when a big celebrity spokesperson took center stage – now the real star of […]
Grabbing, and holding, your customers’ attention is more important than ever. Just as a company’s physical presence requires continual upkeep and updates, so does your digital presence.
Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.
At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?”
Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own…
In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…
The key to any successful company naming project hinges on having the right objectives in mind, in the right order.
Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish a quick and meaningful connection with potential customers. Too bland or descriptive of a name and it goes unnoticed. Too bold and daring and it may appear risky or unproven. Here are five steps to getting a company name that will communicate your message and build brand equity.
The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation.
