Advanas Foot & Ankle Specialists

A medical practice taking a confident step forward

The Challenge:

Create a company name that reflects innovation, advancement, and forward momentum

Advanas needed a name that conveyed more than its specialty—it needed to express the practice’s commitment to advanced care and helping patients move forward. With multiple locations, the brand also had to unite the organization under an identity that could support continued expansion. A geographic name would limit that potential, while a conventional medical name would do little to distinguish the practice. The goal was a credible, memorable brand that communicated progress.

The "Ah-ha" Moment:

Build the core brand attribute into the name itself

We created Advanas, a coined name rooted in the shared language of advanced, advancing, advancement and advantage. The opening “Adv” gives the name an intuitive connection to innovation and forward movement, while its distinctive construction creates a cohesive identity for the practice. Paired with Foot & Ankle Specialists, Advanas balances an aspirational brand name with a clear explanation of its expertise. It connects the promise of advanced medicine with an outcome patients value: the ability to take their next step with confidence.

The Result: A unified brand with room to move forward

Advanas gave the practice a name that could represent its multiple locations without tying its identity to a single community. The brand provides a platform for communicating clinical innovation, patient progress, and future growth. Since the initial branding back in 2013, the practice has grown to five locations across two midwestern US states.

Scope of Work

Brand Discovery

Brand Positioning Strategy

Company Name Development

Tag Line Creation

Company Logo Design

Acquisition of Exact Matching .com Domain Name

“I’m convinced they are the professionals you need on your team if you truly want to take your organization to the next level.”
Dr. Trevor NealCEO — Advanas