Newsday — Small business: forging a strong online brand

You can also search for pre-owned names at such sites as and, says Phillip Davis of Tungsten Branding, a Brevard, N.C.-based name development and brand strategy firm. But keep in mind that these pre-owned names can run in the hundreds to thousands of dollars, adds Davis. It’s less costly finding a domain that hasn’t already been taken, he says. You can then claim it through a domain registration site like (for a list of registrars see It generally costs anywhere between $7 and $15 annually to register a domain, depending upon the site. Try different word combinations. Obvious picks may be unavailable, but consider a company name with endings like Group Inc., Solutions, Agency or Systems, says Phillip Davis of Tungsten Branding.

Phil Davis

With over twenty-five years of company naming and branding expertise, Tungsten founder Phil Davis is a marketing and advertising veteran, having personally named over 250 companies, products and services worldwide. As a sought-after naming expert, Phil has been quoted in The Wall Street Journal,, Businessweek, Entrepreneur, and Newsday.