Entrepreneur.com — 8 Mistakes to Avoid When Naming Your Business

“Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important, you’re right. With 18 years experience in the naming and branding business, I’ve witnessed the good, the bad and the really bad. To help you get off to a good start, read on to discover the top 8 mistakes I’ve found people make when it comes to choosing a name for their business:”

Phil Davis

With over twenty-five years of company naming and branding expertise, Tungsten founder Phil Davis is a marketing and advertising veteran, having personally named over 250 companies, products and services worldwide. As a sought-after naming expert, Phil has been quoted in The Wall Street Journal, Inc.com, Businessweek, Entrepreneur, and Newsday.