Month: January 2018

Episode 019: The 3 D’s of Dominant Brands

By Phil Davis | January 25, 2018

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Newsday – New year is the time to create new branding opportunities

By Phil Davis | January 15, 2018

“Don’t water down your branding efforts in the new year trying to be all things to all people,” says Phillip Davis, president of Tungsten Branding, a Brevard, North Carolina-based brand development firm. “Just focus on reaching the people who resonate with your company and your core brand message.” Determine which media platforms your best customers live on, and then truly build a presence there, he says. But first take stock of how your brand fared in 2017. For your website, tools like Google Analytics can help you observe trends in traffic, unique visitors, and referring web sites, Davis says. Sites such as SEMrush.com can show you how your site stacks up to competitors in terms of keywords, number of backlinks, and other key information, he says.

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Episode 018: Rebranding vs. Repositioning – What Strategy Works Best

By Phil Davis | January 5, 2018

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Tungsten Branding Named Top 5 Global Naming Firm

By Phil Davis | January 3, 2018
Company Naming Firm

Tungsten Branding was recently selected as a top five global naming firm as ranked by Cluth.co, a business services review organization that screens top tech, web and marketing agencies.

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