Does your current company sub-branding need an AI makeover? by Phil Davis, President/Founder The Rise of AI Assistant Branding With the rapid shift in digital marketing automation, your most public-facing brand persona might soon be nonhuman. Gone are the days when a big celebrity spokesperson took center stage – now the real star of […]
Grabbing, and holding, your customers’ attention is more important than ever. Just as a company’s physical presence requires continual upkeep and updates, so does your digital presence.
Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.
When naming your business, keep these tips in mind to help you find one that will work now—and in the future. Naming your business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure are aligned to that original stone. If it’s off, even just a […]
The right branding strategy makes all the difference. As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a niche market, or with a very specific product, and built their entire company identity around it — and the business now serves a different, bigger or more diverse customer base.
Just what is proper branding worth to a new company or startup? Is it really all that important? Is it just a name, and if so, why not use the employee suggestion box and simply give the winner a free lunch or a day off? (It wouldn’t be the first time!) Branding Adds Value to […]
Each week frustrated business owners call me, exhausted from their latest company naming marathon. They’ve spent dozens (if not hundreds), of hours in valuable staff time churning out endless lists of ideas, suggestions, brainstorms, etc. The results? A hodgepodge of names with no rhyme or reason to them, little or no group consensus, a lack […]
Create a Brand Message Many business owners spend the majority of their time, money and energy promoting their products and services instead of building their brand message. If your main emphasis is on your product offerings, then you don’t have a brand, you have a commodity. And commodities are cyclical – or worse, they can become outdated. […]
