Episode 014: Brand Clarity Audit – Align Your Message and Empower Your Identity
Do you struggle to transition from your business name to your company mission and purpose? Is your company identity outmoded, outdated or misleading? Listen in as we discuss ways to clarify your brand identity and messaging by aligning it with your true purpose — your “pivot point.” Take a five point check of how you can improve your overall brand clarity so your company can continually outshine and outperform for years to come.
"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.